Why assess your brand strength?
Stand out from the crowd
Don’t fade into the competitive background. Successful brands are easy to differentiate from their competitors.
Be true to yourself
Don’t pretend to be something you’re not. Authenticity matters when attracting like-minded investors, employees, partners, and customers.
Make sure you matter
Know your audience and what motivates them. Be relevant and engaging to your targets; otherwise, they’ll look elsewhere.
